Resume

Work Experience

Managed social media (LinkedIn, Instagram, YouTube), producing content that boosted brand visibility and engagement.
Enhanced website design and optimized SEO to improve accuracy of company information.
Created Jira issue tracker workflow and facilitated meetings to review priorities and ensure accountability.
Conducted functional testing, oversaw QA cycles, and summarized issues for technical leads.
Streamlined internal documentation on Confluence to improve cross-team knowledge sharing.
Supported the CEO to coordinate internal/external meetings, manage client outreach, and handle daily operational priorities.
Created HR leave-tracking workflow and assisted with recruiting and onboarding/offboarding.

Conducted industry and competitor research to identify positioning opportunities for the startup.
Developed brand strategy with messaging, audience insights, and creative concepts for leadership.
Created visual mockups and strategic concepts to strengthen Gen Z differentiation and appeal.

Researched natural foods trends, competitors, and consumers to uncover strategic opportunities.
Developed brand positioning strategy, tagline, and creative direction for Saratoga market.
Presented brand strategy deck with visuals, messaging, and insights to support marketing.

Built audience profile and multi-channel marketing plan projecting $1B revenue by 2028.

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Statistical analysis (regression, hypothesis testing in STATA), financial modeling, data visualization, financial statements.

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Microsoft Office Suite, Google Workspace, GitHub, Confluence, Jira, Canva, Cursor, Claude.ai, Adobe Creative Suite.

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Social media management, content creation, graphic design, SEO optimization.

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Strong written/verbal communication, cross-functional collaboration, project organization.